If you visit some particular website daily and don’t want to type the URL again and again then you can add the link in the Start Menu.
There are many methods available for that purpose like the Fast Dials in the web browsers but if you wish you can also add the website link in the Start Menu itself. Thereby saving a good amount of time to type the URL again and again.
While for some this may not be some useful info but for some this may save good amount of effort and time. Adding and using the link is not very difficult and just requires the Admin rights so that you can import the registry entry.
To change the site URL from that stored in the registry by default, just open the registry file in a notepad and edit the URL to your favorite one. Right click and save as the link.